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Acer Sets the Trend in Notebook Design with the New Aspire Gemstone Series
Jakarta, June 29 2007, Acer introduces Gemstone, the new distinctive and stylish design for their Aspire series to address
the need and expectation of consumer notebook users. With the new Aspire notebooks, Acer is the worlds first to offer Dolby®
Home Theatre for virtual surround sound across the full line of consumer notebooks.
The new Aspire Gemstone notebook has a noticeably rounded and fuller shape; a bold diversion from the traditional design
that is square in shape, said Jason Lim, Country Manager for Acer Indonesia. The name gemstone reflects the philosophy of
the design so the notebooks are regarded as precious personal treasures expressing status and value at a glance, he continued.
Acer's design team worked with the internationally renowned BMW Group DesignworksUSA whose latest work includes the BMW
Mini Cooper to study design trends, develop the concept and visualize new forms. Findings showed that three of the most important
design features were color and material, branding and naming and shape treatment.
With these findings in mind, the new Acer Aspire series was created. The chosen name Gemstone reflects the shape of a
finely-cut opal; and is very comfortable to the touch. The cover features a shiny jet-black frame encasing a satin-finish
sub-layer with the Acer logo floating above like a shimmering holographic 3D design. The light ceramic-like interior is a
striking contrast against the black exterior and when turned on a striking blue enlightener media flow frames the keyboard
and joins the speaker grill, the sapphire like Empowering Key which is designed to help users manage their application settings
and touch-sensitive Acer Media Touch Keys.
During the event, the striking design was also complimented by the exclusive notebook cases designed by six prominent
Indonesian designers, namely: Ronald V. Gaghana, Irsan, Tri Handoko, Priyo Oktaviano, Deden Siswanto and Barli. Most people
feel that notebooks are purely technological breakthrough, while we at Acer would also like to show our innovation in design.
This is why we have chosen to collaborate with six of Indonesia's finest young designers, explained Mr. Lim. Each designer
was chosen because of their individual style in design and we hope that through their designs we can start to see the connection
between IT and fashion.
This is a very new concept for me, to work with an IT company, said Ronald V. Gaghana as one of the fashion designers
to design the exclusive notebook case, adding that I take this as another challenge to push my designs even more to accommodate
today's consumers.
In addition to the application of the latest design concept, the Gemstone Aspire series is also equipped with the latest
technological breakthroughs which are designed to give consumers amazing entertainment. These sophisticated entertainment
features include the Acer Arcade Deluxe Media Center enhancement which helps to optimize cinematic experience and also manage
video, digital pictures and music and The Arcade Deluxe Media Center is designed to enhance multi media function with applications
such as:
*DV wizard, which provides real-time preview and capture from DV camcorders and webcams to your computer's hard drive
or directly burned to DVD and supports the capture of high-definition video to your computer's hard disk in the DVD format
*DVDivine, which enables users to design, organize and burn videos, pictures or music
*Video Magician, which allows you to edit video files and offer multiple themes to create exciting movies in a few simple
steps.
All these amazing features are also supported by Intel Centrino Duo mobile technology. "For the new Acer Aspire Intel's
new processor has doubled the performance, giving consumers and businesses an immersive mobile experience while keeping power
consumption and battery life unchanged, explained Budi Wahyu jati, Country Manager, Intel Indonesia Corporations, The dual-core
processing power of the Core 2 Duo processor in Centrino Duo platform helps people handle the toughest of multi-tasking scenarios
no matter where they are.
Consumers can start enjoying the new sleek design of the new Acer Aspire starting from today at a recommended price of
$US1,399 through Acer's partners, Dragon and Pazia.
About Acer
Acer ranks as the world's No. 3 branded PC vendor, designing easy, dependable IT solutions that empower people to reach
their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing
its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational
devices. Acer's unique Channel Business Model is instrumental to the company's continued success. The model encourages partners
and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh
technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers
and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion. Please visit www.acer.com.
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Honeywell Bidik Properti
Honeywell Security Group membidik industri properti Indonesia untuk menawarkan solusi hunian pintar. Regional Sales Director
Honeywell Asia Jeffrey Sit, mengakui hal itu karena perkembangan pembangunan properti di Indonesia sangat berpengaruh terhadap
sistem keamanan di hunian itu sendiri.
"Jika dibandingkan dengan dua tahun lalu, pembangunan properti di Jakarta saat ini sudah sangat berbeda. Ini merupakan
pasar yang sangat potensial untuk memasarkan solusi keamanan untuk menciptakan hunian pintar," ujar Jeffrey.
Di matanya masyarakat Indonesia sudah mulai menganggap rumah tidak hanya sebatas tempat tinggal, namun juga bisa mengikuti
gaya hidup (lifestyle). Berkaitan dengan itu Honeywell memperkenalkan aplikasi perumahan terbaru yaitu HVP (Honeywell Video
Door Phone) dan Smart Phone Solution.
Denny Tansil, sales manager Honeywell Indonesia mengatakan, target utama dari sistem keamanan mereka adalah para pengembang
apartemen dan kondominium. "Kita tidak terlalu berharap pada pengguna end-user namun lebih kepada para pengembang yang
ingin memberikan nilai tambah kepada pelanggan," tukasnya.
Hunian 'pintar' yang ingin ditawarkan Honeywell disini mempunyai tiga faktor utama yakni keamanan, kenyamanan dan informasi.
Fungsi utama tersebut meliputi sistem komunikasi antar hunian, petugas keamanan, tombol darurat, akses masuk, monitoring gas/api
dan penyusup yang tidak dikenal, penyebaran informasi, pengendali lift serta perekam foto.
"Untuk harga berkisar dari US$ 500 sampai US$ 9000, namun itu tergantung dari sistem yang akan di-develop dengan
bekerja sama dengan sistem integrator," ungkap Jeffrey.
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